How to Use AI to Enhance Your Job Ads

As a recruiter, you know how important it is to write an effective job ad that will attract top talent.

Artificial intelligence is transforming the way we approach recruiting. One of the areas where AI is having a significant impact is in the creation of job adverts. AI-powered tools can analyse data from millions of job adverts and identify patterns that can help recruiters create job adverts that are more likely to attract the right candidates…

Let's break it down into three simple sections:

• What are the benefits of using AI in the first place?
• Which AI tools should you be trialling?
• Four prompts you can give your AI tool to help write your job adverts
• How can AI take a job advert and optimise it for your LinkedIn page?

There are several AI-powered tools available that can help you generate job adverts. These tools use machine learning algorithms to analyse job postings and identify the most effective language and keywords to use in your job advert. 

So what actually are the benefits of using AI to help write your job adverts?

Artificial intelligence has come a long way in recent years and is now capable of creating job adverts that are both informative and engaging. Here are some ways AI can help you write your job adverts:

Keyword + Language Optimisation

AI algorithms can analyse job descriptions and identify the most important keywords for a particular role. This helps to optimise your job adverts for search engines, making them more visible to potential candidates. AI also analyses job descriptions and identifies the language that resonates most with your target audience, helping you to create job adverts that are more engaging and effective. 

Diversity and Inclusion

AI can help identify bias in job adverts that recruiters may not be aware of. For example, using words like "aggressive" or "assertive" may be perceived as more masculine and deter female candidates from applying. AI can help identify these biases and suggest alternative phrasing that is more inclusive. This helps to create a more welcoming and inclusive environment that appeals to a wider range of candidates.

Tone Detection

AI can analyse job adverts to ensure that the tone strikes the right balance between being professional and approachable by analysing successful adverts, detecting tone, tailoring language, and refining language and tone over time.

A/B Testing

AI can help you test different versions of your job adverts to see which one performs best, allowing you to refine your messaging and improve your recruitment efforts over time. By using AI to conduct A/B testing, you can quickly and easily identify the most effective variables for your job adverts, helping you to attract and engage the best candidates. This can save time and resources, and lead to more successful recruitment campaigns in the long run.

Which AI tools should you be trialling?

There are so many amazing AI Tools out there, so we’ve compiled a list of three of the most user-friendly because we aren’t all AI experts…

Chat GPT

ChatGPT is an advanced conversational AI developed by OpenAI. It utilises the GPT-3.5 architecture and is trained on vast amounts of text data. It can engage in natural language conversations, answer questions, provide explanations, and offer suggestions. 

Check it out here: https://openai.com/blog/chatgpt

Notion.AI

Notion AI is a powerful tool that uses artificial intelligence to help users manage their tasks and improve their productivity. It is an all-in-one workspace platform that allows users to organize their notes, tasks, projects, and ideas in one place. Notion AI uses advanced algorithms to provide users with personalised insights and recommendations to help them stay on top of their work. It also has a built-in database feature that allows users to create custom databases and automate repetitive tasks. 

Check it out here: https://www.notion.so/product/ai

Bard Google

Bard AI is a large language model chatbot developed by Google AI. It is trained on a massive dataset of text and code and can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard is designed to be a helpful and creative collaborator and can be used for a variety of tasks, such as writing emails, letters, and other documents, translating languages, generating creative content, answering questions about a variety of topics, and helping you to learn new things. 

Check it out here: https://bard.google.com/

Now that we know why using AI to write your job adverts can help, how do we make sure a tool like ChatGPT or Notion.AI has all the information they need to actually write a good job advert?

1. Key Responsibilities

The first step is to provide a list of key responsibilities for the role you are hiring for. This can be as simple as a bullet-pointed list but will help the AI identify the most important tasks and duties associated with the role and include them in the job advert. 

2. Qualifications and Skills

Although you may not need a master's degree, qualifications are relevant in some roles. By providing AI with a list of qualifications and skills required for the role you can make sure your tool is not only mentioning those skills but using language to correctly target that network.

3. Company Culture

Everyone wants to know that the company they are applying for is a good one. And that's where AI comes in. If you provide your AI tool with information about your company culture, you can help it understand the values, mission, and work environment of your organization and include this information in the job advert to help attract the right candidates.

4. Compensation and Benefits

Let's say it louder for the people in the back, put salaries in the job advert! By providing compensation information with your AI tool, it will be added to the advert copy and be a significant factor in attracting the right candidates.

How can AI take a job advert and optimise it for your LinkedIn page?

AI can play a crucial role in turning a job advert into an effective LinkedIn post by using natural language processing (NLP) algorithms to analyse the job description and generate a compelling post that resonates with the target audience. 

By using sophisticated algorithms to identify and extract information such as required skills, qualifications, and job responsibilities, AI can generate a LinkedIn post that accurately reflects the job requirements and speaks to the desired audience. AI can create compelling headlines and descriptions that highlight the key selling points of the job and use language that resonates with the target audience. 

In addition to creating the initial post, AI can also optimise it for search engines and social media platforms to ensure maximum visibility. By analysing search trends and social media behaviour, AI can create posts that are more likely to be seen by the right people and generate a higher number of applicants. 

Now don’t get us wrong, we aren’t saying to exclusively use AI to write every single job advert.

But coming up with a formula that works in your advert writing processes, and then using AI Tools to enhance certain parts not only can make your job adverts more lucrative, readable and enticing but can save your recruiter team hours of writing time.