--- title: Discourage applications to improve consultant productivity. Mike Ellingham – Part 3/3 description: Be effective by removing the unnecessary candidates. Less is more but best is the right people.” This follows part two of my three-part talk to… image: https://blog.idibu.com/hubfs/Imported_Blog_Media/mike-ellingham.jpg --- [![idibu](https://blog.idibu.com/hs-fs/hubfs/idibu-2021/images/logo-images/idibu-logo%20-%20Compono%20Reversed%20-%20640.png?width=162&height=66&name=idibu-logo%20-%20Compono%20Reversed%20-%20640.png "idibu")](https://www.idibu.com/) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Book A Free Discovery Call](https://no-cache.hubspot.com/cta/default/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - -   [![idibu_logo_exclusionzone-1](https://blog.idibu.com/hs-fs/hubfs/Email,%20social%20and%20blog%20images/idibu_logo_exclusionzone-1.jpg?width=166&height=84&name=idibu_logo_exclusionzone-1.jpg "idibu_logo_exclusionzone-1")](https://demo.neambo.com/act2) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Chat with us](https://no-cache.hubspot.com/cta/default/2571189/67674067-0e09-418d-9123-5c01077e32d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/67674067-0e09-418d-9123-5c01077e32d0) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - - ![](https://blog.idibu.com/hubfs/Imported_Blog_Media/mike-ellingham.jpg) # Discourage applications to improve consultant productivity. Mike Ellingham – Part 3/3 Written by [Steve Walker](https://blog.idibu.com/author/steve-walker) > Be effective by removing the unnecessary candidates. Less is more but best is the right people.” *This follows [part two](https://www.idibu.com/extras/steves-blog/2017/03/zara-brand-preception-employer-challenges/) of my three-part talk to Mike Ellingham about recruitment marketing, agency and employer branding and consultant productivity. Mike is Director of MESO Marketing Limited.* **Steve:** What technology most enhances consultant productivity? **Mike:** I think productivity should be more focused on getting the right candidate. A lot of productivity is focused on processing lots and lots of applications quickly. **My view is you should put-off candidates more. You should be more about: “This is the type of person that really works well for our brand”.** A good example is work we’ve done for the store recruitment at World Duty Free. We created lots of video content about what it’s like to work there – the negatives as much as the positives. It’s a challenging place to work – you have to park a long way away from where you work and you have to go through airport security – so those negatives might actually put-off some applicants leaving you only with ones that are really excited about working in an airport. --- See your productivity soar… …with an [idibu free trial](mailto:hello@idibu.com). --- **The applicants that you are interviewing are really motivated and engage with your brand. Your ratios are up and your productivity is much better because you have “put-off” candidates who would have dropped out because they don’t like the working environment.** Another example is work we did with Northgate Vehicle Hire. Unscripted video interviews with employees throughout the business – not just managers but mechanics, drivers, purchase ledger clerks and service assistants. Candidates are telling us that the videos make Northgate seem a really friendly and down to earth place to work – and they are more engaged with the brand as a result. **Steve:** So, less is more. **Mike:** In a way. To get productivity try to narrow down your applicants to people that are really engaged and really want to work with you. Be effective by removing the unnecessary candidates. **Less is more but best is the right people.** **Steve:** Brilliant. Thank you very much. *[Mike Ellingham](http://linkedin.com/in/mellingham) ([@mikeellingham](https://twitter.com/mikeellingham)) is Director of [MESO Marketing Limited](http://www.mesomk.com/).* Previous Story [← Do or Die! – how to change your recruitment business](https://blog.idibu.com/die-change-recruitment-business) Next Story [5 Quick Reads to Become a Candidate Engagement Expert →](https://blog.idibu.com/become-a-candidate-engagement-expert) ### Subscribe by Email ## No Comments Yet Let us know what you think ### ![idibu logo](https://blog.idibu.com/hs-fs/hubfs/idibu-2021/images/logo-images/idibu-logo%20-%20Compono%20Reversed%20-%20640.png?width=120&name=idibu-logo%20-%20Compono%20Reversed%20-%20640.png) ### Follow Us - [![twitter](https://blog.idibu.com/hubfs/idibu-2021/images/twitter.png)](https://twitter.com/idibu) - [![linkedin](https://blog.idibu.com/hubfs/idibu-2021/images/linkedin.png)](https://www.linkedin.com/company/idibu) ![PP-KeyMiddle Reversed](https://blog.idibu.com/hs-fs/hubfs/PP-KeyMiddle%20Reversed.png?width=200&height=83&name=PP-KeyMiddle%20Reversed.png "PP-KeyMiddle Reversed") **Comparisons** - [idibu vs. Broadbean](https://ww2.idibu.com/idibu-the-best-broadbean-alternative) ![Single Colour White-1](https://blog.idibu.com/hs-fs/hubfs/Single%20Colour%20White-1.png?width=140&height=44&name=Single%20Colour%20White-1.png "Single Colour White-1") ![LinkedIn Bronze Channel Partner](https://blog.idibu.com/hs-fs/hubfs/images/optimized/LinkedIn%20Bronze%20Channel%20Partner.png?width=200&height=65&name=LinkedIn%20Bronze%20Channel%20Partner.png "LinkedIn Bronze Channel Partner") ![SIA_CM_Member](https://blog.idibu.com/hs-fs/hubfs/images/optimized/SIA_CM_Member.png?width=200&height=49&name=SIA_CM_Member.png "SIA_CM_Member") **Useful links:** - [About Us](https://ww2.idibu.com/about-us) - [V2 Support](https://v2-docs.idibu.com/) - [V3 Support](https://v3-docs.idibu.com/) - [Privacy Policy](https://ww2.idibu.com/privacy-policy) - [GDPR](https://ww2.idibu.com/gdpr/) - [Terms of Service](https://ww2.idibu.com/terms/) ### Arrange your free demo ### Arrange your free demo Copyright ©2025 idibu. 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