--- title: The number ONE error in recruitment marketing description: "It’s about understanding behaviour and tailoring messages with the aim of creating advocates of your brand.” Steve: What’s the number one error in recruitment marketing?…" image: https://blog.idibu.com/hubfs/Imported_Blog_Media/sarah.jpg --- [![idibu](https://blog.idibu.com/hs-fs/hubfs/idibu-2021/images/logo-images/idibu-logo%20-%20Compono%20Reversed%20-%20640.png?width=162&height=66&name=idibu-logo%20-%20Compono%20Reversed%20-%20640.png "idibu")](https://www.idibu.com/) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Book A Free Discovery Call](https://no-cache.hubspot.com/cta/default/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - -   [![idibu_logo_exclusionzone-1](https://blog.idibu.com/hs-fs/hubfs/Email,%20social%20and%20blog%20images/idibu_logo_exclusionzone-1.jpg?width=166&height=84&name=idibu_logo_exclusionzone-1.jpg "idibu_logo_exclusionzone-1")](https://demo.neambo.com/act2) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Chat with us](https://no-cache.hubspot.com/cta/default/2571189/67674067-0e09-418d-9123-5c01077e32d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/67674067-0e09-418d-9123-5c01077e32d0) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - - ![](https://blog.idibu.com/hubfs/Imported_Blog_Media/sarah.jpg) # The number ONE error in recruitment marketing Written by [Steve Walker](https://blog.idibu.com/author/steve-walker) > It’s about understanding behaviour and tailoring messages with the aim of creating advocates of your brand. **Steve:** What’s the number one error in recruitment marketing? **Sarah:** Not thinking enough about the candidate. I don’t think that enough attention’s given to how a candidate feels in a recruitment process. As a candidate myself, searching for jobs – you just feel like you’re in a black hole, you get no communication back… so I think being walked down the process all the way through to hire is really important. I think that’s a really important piece to sort out as a recruiter. **Steve:** Is this focus on the candidate a by-product of the current economic state or is it a cultural shift? **Sarah:** I think it’s a cultural shift – recruiters are more aware of how a candidate feels, and I think it needs to evolve even further, in terms of being brand aware as a consumer. **A job seeker is a consumer. It’s important for them to be accepting of your brand and you need to fully engage them. I don’t think there’s enough engagement after the application stage.** **Steve:** You’re an expert in tracking user behavior with, for example, Google Analytics. Do you think those technologies could and should be used to track candidate behavior? **Sarah:** Definitely. **Steve:** And the candidate experience? **Sarah:** Yes. These tools help you understand what a candidate is doing, wherever they are, and that should be utilized to optimise the process more. At the moment, so many companies just don’t do anything meaningful with the candidate. A candidate applies, and nothing else happens. It’s a terrible waste. --- ## Automated candidate engagement. Arrange an idibu [free trial](mailto:hello@idibu.com) now. --- But you have the tools to know more, whether they’re applying to multiple jobs etc – **it’s about understanding behaviour and tailoring messages with the aim of creating advocates of your brand.** **Steve:** What’s your view on the effectiveness of social media in recruitment right now? **Sarah:** I think it just opens up more doors to candidates, especially the younger generation. **LinkedIn has become such an important part in how a candidate researches the jobs and company brands that they are considering applying to.** **Steve:** So you are saying to recruitment marketeers should see social media as place to build up their brand reputation as opposed to spam posting out adverts via tweets \[Steve note: this is a pet-hate of mine even though idibu provides posting services, posting is a great service but it should not be used as a Twitter spam-bot!\]? **Sarah:** Yes. Candidates use these tools to research and understand the company they’re applying for – to understand the brand values are of the company. This is exactly what I would do before considering to work with anyone. **Steve:** Excellent, thank you very much. [Sarah Arnold](https://www.linkedin.com/in/sarahfarnold/) is Marketing Manager at [zyx associates](http://www.zyxassociates.com/). Previous Story [← If Carlsberg made Recruitment CRM integrations…](https://blog.idibu.com/carlsberg-made-recruitment-crm-integrations) Next Story [Marketing is King. 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