--- title: "Job Advert Writing: Key Insights from Our Latest eBook with Mitch Sullivan" description: Craft job ads that attract talent! Download our eBook with Mitch Sullivan, “The Ultimate Guide to Writing Job Ads That Work,” and learn how. image: https://blog.idibu.com/hubfs/pexels-karolina-grabowska-4467735.jpg --- [![idibu](https://blog.idibu.com/hs-fs/hubfs/idibu-2021/images/logo-images/idibu-logo%20-%20Compono%20Reversed%20-%20640.png?width=162&height=66&name=idibu-logo%20-%20Compono%20Reversed%20-%20640.png "idibu")](https://www.idibu.com/) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Wall of Love](https://ww2.idibu.com/wall-of-love) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Book A Free Discovery Call](https://no-cache.hubspot.com/cta/default/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/0118e601-b95e-47c2-a34a-21dc990c5b41) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - -   [![idibu\_logo\_exclusionzone-1](https://blog.idibu.com/hs-fs/hubfs/Email,%20social%20and%20blog%20images/idibu_logo_exclusionzone-1.jpg?width=166&height=84&name=idibu_logo_exclusionzone-1.jpg "idibu_logo_exclusionzone-1")](https://demo.neambo.com/act2) - [Product](https://ww2.idibu.com/services) - [Attract candidates](https://ww2.idibu.com/attract) - [Manage candidates](https://ww2.idibu.com/manage) - [Measure results](https://ww2.idibu.com/measure) - [Media Services](https://ww2.idibu.com/media) - [Job Listings Widget](https://ww2.idibu.com/job-listings-widget) - [Features](https://ww2.idibu.com/features) - [Whitelabel](https://ww2.idibu.com/whitelabel) - [Integrations](https://ww2.idibu.com/integrations) - [Bullhorn](https://ww2.idibu.com/bullhorn) - [Vincere](https://ww2.idibu.com/vincere) - [Mercury](https://ww2.idibu.com/mercury) - [Access](https://ww2.idibu.com/access) - [Other CRMs](https://ww2.idibu.com/our-crm-partners) - [Job boards](https://www.idibu.com/network) - Resources - [Blog](https://blog.idibu.com) - [Webinars](https://blog.idibu.com/webinars) - [Whitepapers](https://blog.idibu.com/whitepapers) - [Customer Stories](https://ww2.idibu.com/case-studies) - [Candidate Attraction Playbook](https://blog.idibu.com/whitepapers/candidate-attraction-playbook) - [AI Jobs Tool](https://ww2.idibu.com/ai-listing-optimisation-tool) - [Wall of Love](https://ww2.idibu.com/wall-of-love) - [Pricing](https://ww2.idibu.com/pricing) - [Contact](https://ww2.idibu.com/contact-us) [![Chat with us](https://no-cache.hubspot.com/cta/default/2571189/67674067-0e09-418d-9123-5c01077e32d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/67674067-0e09-418d-9123-5c01077e32d0) [![Login](https://no-cache.hubspot.com/cta/default/2571189/20234ce3-75da-4382-9716-37a6628736a9.png)](https://cta-redirect.hubspot.com/cta/redirect/2571189/20234ce3-75da-4382-9716-37a6628736a9) - - ![](https://blog.idibu.com/hubfs/pexels-karolina-grabowska-4467735.jpg) # Job Advert Writing: Key Insights from Our Latest eBook with Mitch Sullivan Written by [idibu](https://blog.idibu.com/author/idibu) Writing job adverts that cut through the noise and capture the attention of top candidates is an essential skill for any recruiter. But in today’s attention-driven economy, crafting the perfect advert is more challenging than ever. In partnership with renowned recruitment copywriting expert [Mitch Sullivan](https://www.linkedin.com/in/mitchsullivan/), we’ve put together an in-depth eBook titled [**“The ultimate guide to writing job ads that work”**](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work) to help you master the art and science of job advert writing. Here’s a sneak peek into the eBook’s valuable insights—enough to get you intrigued, but not enough to give it all away! ## **Why do job adverts matter?** It might be easy to copy and paste a job description into your CRM and post it across multiple job boards. However, doing so is likely to miss the mark with the candidates you're hoping to attract. As [Mitch Sullivan](https://www.linkedin.com/in/mitchsullivan/) emphasises [in the eBook](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work), a job description is not a job advert.  Job descriptions outline responsibilities and qualifications, but they don’t "sell" the role or company to prospective candidates. A job advert, on the other hand, is your opportunity to stand out among hundreds of listings and catch the eye of both active and passive candidates. ## **What makes a great job advert?** [Our latest eBook](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work) takes a look at what separates good job adverts that work from mediocre ones that don’t.  Here are a few key takeaways: #### **1. Create an engaging hook** The first lines of your Job Advert are the most important to grab the attention of your ideal candidates, Mitch highlights the importance of using a “What’s In It For Me” (WIIFM) approach right from the start. A strong hook will pull them in and encourage them to keep reading, which is the first step toward converting them into a candidate. #### **2. Avoid making it long and boring** One of the rookie mistakes recruiters make with job ads is including too much information. As Mitch Sullivan says “brevity is key”, and long job adverts that list every possible responsibility and requirement will only serve to overwhelm or bore the reader. **3. Get the right people to respond** Another challenge with job adverts is not just getting people to apply, but getting the right people to apply. Mitch advises against making the advert too vague or too specific, by keeping the requirements to just a few essential must-haves, you can ensure that you're attracting qualified candidates without scaring them off with a long list of demands. #### **4. Write like you speak** In a market littered with AI generated job ads, candidates are looking for job adverts that feel conversational and human. Writing as you speak is not only more engaging for applicants, but it also helps build a connection with the reader from the get-go. ## **The power of selling a job** Another key insight from [our eBook](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work) is to remember that you’re not just describing a job; you’re selling it. Mitch reiterates that "selling" in a job advert doesn’t mean convincing someone to accept a job offer on the spot, but instead it’s about motivating them to learn more. Your goal is to make the reader want to apply for the position and explore the opportunity further. ## **The power of a well-written job advert** As [the eBook](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work) explains, writing a quality job ad will help elevate the quality of your talent pool and speed up the rest of the hiring process, which will reduce hiring costs and improve retention. So putting in extra effort when writing job ads will pay dividends at the backend of the hiring process. ## **Key takeaways** Before downloading our eBook to get a deeper look at Mitch’s insights and our tips, here are a few final takeaways to keep in mind when writing your next job advert: - **Start with the candidate in mind**: Hook them with what’s in it for them. - **Brevity is your friend**: Keep the advert short, clear, and engaging. - **Sell the opportunity**: Make sure your advert sells the role convincingly without coming off as pushy. - **Write like you speak**: A conversational tone will make your advert more readable and appealing. ### **Ready to get more from your job adverts?** Writing job adverts that stand out in today’s market is both an art and a science, but with the right tools and advice, any recruiter can master it. To learn more about how you can write job adverts that attract top-tier candidates, download [**“The ultimate guide to writing job ads that work”**](https://ww2.idibu.com/ebooks/the-ultimate-guide-to-writing-job-ads-that-work), featuring Mitch Sullivan, for free today. 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