Writing job adverts that cut through the noise and capture the attention of top candidates is an essential skill for any recruiter. But in today’s attention-driven economy, crafting the perfect advert is more challenging than ever. In partnership with renowned recruitment copywriting expert Mitch Sullivan, we’ve put together an in-depth eBook titled “The ultimate guide to writing job ads that work” to help you master the art and science of job advert writing.
Here’s a sneak peek into the eBook’s valuable insights—enough to get you intrigued, but not enough to give it all away!
It might be easy to copy and paste a job description into your CRM and post it across multiple job boards. However, doing so is likely to miss the mark with the candidates you're hoping to attract. As Mitch Sullivan emphasises in the eBook, a job description is not a job advert.
Job descriptions outline responsibilities and qualifications, but they don’t "sell" the role or company to prospective candidates. A job advert, on the other hand, is your opportunity to stand out among hundreds of listings and catch the eye of both active and passive candidates.
Our latest eBook takes a look at what separates good job adverts that work from mediocre ones that don’t.
Here are a few key takeaways:
The first lines of your Job Advert are the most important to grab the attention of your ideal candidates, Mitch highlights the importance of using a “What’s In It For Me” (WIIFM) approach right from the start. A strong hook will pull them in and encourage them to keep reading, which is the first step toward converting them into a candidate.
One of the rookie mistakes recruiters make with job ads is including too much information. As Mitch Sullivan says “brevity is key”, and long job adverts that list every possible responsibility and requirement will only serve to overwhelm or bore the reader.
3. Get the right people to respondAnother challenge with job adverts is not just getting people to apply, but getting the right people to apply. Mitch advises against making the advert too vague or too specific, by keeping the requirements to just a few essential must-haves, you can ensure that you're attracting qualified candidates without scaring them off with a long list of demands.
In a market littered with AI generated job ads, candidates are looking for job adverts that feel conversational and human. Writing as you speak is not only more engaging for applicants, but it also helps build a connection with the reader from the get-go.
Another key insight from our eBook is to remember that you’re not just describing a job; you’re selling it. Mitch reiterates that "selling" in a job advert doesn’t mean convincing someone to accept a job offer on the spot, but instead it’s about motivating them to learn more. Your goal is to make the reader want to apply for the position and explore the opportunity further.
As the eBook explains, writing a quality job ad will help elevate the quality of your talent pool and speed up the rest of the hiring process, which will reduce hiring costs and improve retention. So putting in extra effort when writing job ads will pay dividends at the backend of the hiring process.
Before downloading our eBook to get a deeper look at Mitch’s insights and our tips, here are a few final takeaways to keep in mind when writing your next job advert:
Writing job adverts that stand out in today’s market is both an art and a science, but with the right tools and advice, any recruiter can master it. To learn more about how you can write job adverts that attract top-tier candidates, download “The ultimate guide to writing job ads that work”, featuring Mitch Sullivan, for free today.
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