With about 675 million professional profiles, LinkedIn is undoubtedly one of the best social networking platforms for professionals. Whether you are in search of job opportunities or you are looking to recruit top talent to your company, LinkedIn can help you put your name on the professional map and access an abundant supply of network connections.
With that said, if you are a recruiter or hiring manager looking to bring in new talent to your company, you’ll probably be thinking about posting your jobs on LinkedIn. But, what can you do to make sure your posts get seen and encourage quality candidates to apply?
Below is a definitive guide on how to post jobs on LinkedIn that will help you attract the best candidates and improve your recruitment strategy.
The essence of posting job ads is to create awareness and inform your audience of the vacancy. Now, if the audience in question can’t see these job ads, then it is unlikely that such ads would be as productive as you would expect them to be. This brings us to why you need to pay attention to the posts on your LinkedIn feed.
Think about your own LinkedIn feed for a second. When you scroll through your feed, do you see updates from all of your connections, or is there a small portion of connections that you see more frequently? LinkedIn’s algorithm is designed to keep posts in people’s feeds for longer based on how much interest they generate. So, the more engagements your posts garner, the longer they will be kept in feeds, increasing the likelihood of your posts being seen by the right people. So, how do we ensure our job posts get as much engagement and visibility as possible?
Considering the importance of high engagement levels on your posts, it goes without saying that you should ensure that you have an engaged LinkedIn audience. So how can you build your LinkedIn connections to have an audience of relevant professionals that will engage with your posts? The answer is simple – stay active on the platform. Publish content that your target audience is likely to find interesting. The more insightful your content is, the more likes, shares, and comments you will get which are all excellent indicators of engaging content. Also, it is important that you invest in engaging with them as well. There’s no point having an audience that you don’t engage with. If you have never interacted with them, never liked or commented on their updates, then the likelihood of them reacting the next time you post something is significantly less than if you’re someone they’ve interacted with before.
Now, while there is nothing particularly wrong with posting job ads on LinkedIn, doing that alone is not recommended. If you only share links to your jobs, then the reach of your posts will be significantly less. Instead, try and post other content, such as interesting industry reports, blogs, interviews, podcasts and videos that people in your niche would value. It’s also a good idea to share a healthy dose of other users’ content instead of publishing and promoting your own content every single time.
Additionally, when it comes to sharing job ads, do well to diversify your content type. For example, you could try turning your job ad into a video. Statistics show that videos are one of the most effective and engaging types of content. The goal here is to ensure that anything you publish or share on your profile is bound to generate engagement and interest amongst professionals in your industry.
From Twitter to LinkedIn, Facebook to Instagram, hashtags have become an important element on social media platforms. Hashtags allow people who are neither connected to you nor following you, find your posts. Using hashtags on LinkedIn will give you a wider reach beyond your connections and followers. So, when posting jobs on LinkedIn, research the relevant keywords in your industry and include them as hashtags on your job posts. In fact, LinkedIn will also recommend suggested hashtags to you based on what you write in your post. This way, your job posts can reach a larger audience, including users who don’t follow you, but may be following hashtags relevant to your industry.
High engagement levels will allow your job ads to stay in people’s feeds for longer while using relevant hashtags will give them a wider reach. But at the end of the day, nothing has a better chance of attracting potential candidates like the job description. It is necessary to craft a powerful job description that will not just attract quality candidates but that will also convince them to apply for the role. Do your job ads connect with people on a human level? Think about how you could write your job descriptions differently in order to engage with candidates, instead of just informing them about the position. For instance, you could try asking a question to pique people’s curiosity and encourage them to engage with your post. Overall, your job descriptions can make a great deal of difference, so do well to ensure that it is solid.
The advantages of leveraging your LinkedIn for candidate attraction is numerous. But, if used poorly, it can often do more harm than good. Hopefully, this article has given you some ideas that you can use right away to improve your candidate attraction efforts on LinkedIn. If you would like to know more about how you can improve your customer attraction strategy and maximise your recruitment CRM, idibu is here to help. Click here to arrange a free demo or get in touch now on 0800 311 2750.